Southwest created a whole new type of flying experience, and their customers loved.
But more so, we admire people who create new paradigms, businesses and market spaces.
Venture strategies deal specifically with technology innovation that must be brought to the market very fast.
Most businesses are located in what the authors call a red ocean.In this traditional view of strategy, it is presumed that the structure is fixed the environment and conditions are already determined and cannot be changed by the efforts of a company.If you look more closely, you'll find that many companies that achieve industry leadership use an approach that's now called "Blue Ocean Strategy".Blue oceans are the exact opposite of red oceans.Strategy thus becomes a question of outpacing rivals to gain a greater share from a limited economic pie, Mauborgne says.Kim and Mauborgnes work is both managerial and theoretical and can be used mahjongg shareware for mac at all levels: national to improve social and environmental wealth as well as at an individual level.But when we look at industry who do we admire most?Or what about Southwest Airlines?These are what expand the pie of intellectual and creative wealth.Log in to finish this article.It is a civilizational breakthrough that helps all people around the World become Loving Creators and create a brighter future for others and for themselves.Blue Ocean Strategy, in case of revolutionary value innovation ( radical innovation the strategic aim is to create new best-practice rules by breaking the existing value-cost trade-off and thereby creating blue ocean.
So, your strategy must deviate from me-too-ism, and your value curve must diverge from industry standards.
Written by two insead professors,.
The rule of strategy has been that to gain share in a given market place you must take something from the competitor.
Access the Full Article, this article is only available in full within the Mind Tools Club.Already a Club member?The book gives practical examples and puts forward conceptual tools as well as lays the underpinnings for the reconstructionist theory.In this article we'll look at what Blue Ocean Strategy is, and look at how you can use it to foster change and innovation.Creating Sustainable Profits: 9 Questions To Answer, cost savings are made by eliminating and reducing the factors an industry competes.It argues key to creating new market space is the simultaneous pursuit of differentiation and low cost. .As they each fight ebooks for to ipad to be the best, they stain the waters red with blood, shed through skirmishing at close quarters.But somehow they knew we wanted a smaller gadget that would hold a thousand songs.